rayane akkouche

Services

You do good work. Let's make it known.

Six ways to make your expertise visible and credible. Use one, or chain them together.

01 / 06

Consulting &
strategy

You know your craft — the rest is saying it clearly. Together we find the right angle, the right message, the right place in your market. Audit, positioning, brand platform, digital strategy and decision support.

  • Audit
  • Positioning
  • Brand platform
  • Digital strategy
02 / 06

Websites &
platforms

Your site is often the first impression. Better make it count. We design and build sites that match your level — and turn visitors into leads. Marketing sites, online catalogues, platforms, landing pages, UX/UI, redesigns.

  • Marketing sites
  • Online catalogues
  • UX/UI
  • Redesign
03 / 06

Visual identity &
branding

People judge you in seconds. We build an identity that says who you are and what you're worth — right away. Logo, art direction, brand guidelines, visual systems.

  • Logo
  • Art direction
  • Brand guidelines
  • Identity
04 / 06

Digital &
print communication

A brochure, a post, a deck: every piece wins or loses you points. We make sure they play for you. Brochures, sales materials, social media, campaigns.

  • Brochures
  • Leaflets
  • Social media
  • Campaigns
05 / 06

Content &
storytelling

The best work doesn't sell itself. We turn your expertise into clear words people understand and remember. Web copywriting, storytelling, About pages, case studies.

  • Web copywriting
  • Storytelling
  • Case studies
  • Marketing content
06 / 06

Support &
art direction

Good communication isn't a one-shot. We move forward together over time — a partner, not a passing vendor. Brand stewardship, art direction, ongoing advice.

  • Brand stewardship
  • Art direction
  • Ongoing consulting
  • Support

Let's talk?

Does one of these fit?

Tell me where you're at in a few lines. A first read within 48 hours — no fluff.

Method

We understand first, then we build.

Strategy, design, development: one chain. And we always start by understanding — together — your context, your constraints, your users, before building anything.

I don't bring a ready-made method to drape over your problem. I bring a rigorous way to analyse it, and the ability to hold the whole thing myself — from the first thought to delivery.

How we work

  • 01

    Understand before building

    We map your context, your constraints and what people actually need before producing anything.

  • 02

    Build to last

    We build things that are reusable and well documented — not an isolated deliverable that decays the moment the team changes.

  • 03

    Choices you can explain

    Every decision rests on a data point, an owned trade-off or a written principle — never on a hunch no one can justify.

  • 04

    Fast, but right

    Short cycles, regular check-ins, reviews. Going fast comes from clarity — not from shortcuts.

  • 05

    Transfer, don't hoard

    Documentation, training, handover. It's done the day your team can keep going without me.

The flow

Four phases that connect.

The flow I apply by default on a sizeable project. Always adapted to your context, never rushed.

  1. 01

    Framing

    We take stock together: diagnosis, interviews, audit of what exists, market reading.

    Deliverables

    • Framing brief
    • Issue map
    • Hypotheses & risks
    • Scope scenarios
  2. 02

    Strategy

    We set the direction together: vision, positioning, architecture of the offer.

    Deliverables

    • Strategic plan
    • Guiding principles
    • 6-12 month roadmap
    • Documented trade-offs
  3. 03

    Design

    We design: design system, information architecture, prototypes.

    Deliverables

    • Design system
    • Information architecture
    • Prototypes
    • Specifications
  4. 04

    Execution

    We build and ship: coordination, quality control, production rollout, handover.

    Deliverables

    • Delivery coordination
    • QA & validation
    • Production rollout
    • Documented handover

What stays

What you keep, once the project ships.

Beyond the visible deliverable: what stays with you after the project.

  • 01A clear vision the whole team shares
  • 02Documented tools your team picks up on its own
  • 03Decisions made once — that hold
  • 04A clear line between vision, product and execution