Strategy & Consulting2024B2B scale-up
Horizon — Strategic framing
Strategic framing mandate for a repositioning B2B scale-up.
Context
A hyper-growth scale-up with a product ahead of its commercial narrative.
Challenge
Reconcile product promise, commercial narrative and fundraising trajectory.
Strategy
Narrative rewrite, segmentation, offer structuring, roadmap framing.
Process
Six weeks, twelve workshops, three narrative iterations, final deliverable adopted by COMEX.
Execution
Strategic document, commercial decks, design briefs and messaging system.
Results
- Series A closed on the narrative
- Sales cycle shortened by 22%