Visual Identity2024Investment studio
North — Identity & editorial system
Editorial identity system for a long-thesis investment studio.
Context
A studio in a structuring phase wanted an identity able to hold over ten years, legible in both premium and institutional contexts.
Challenge
Holding the balance between financial rigour and a strong editorial presence.
Strategy
A two-register typographic system — editorial display, neutral sans.
A restrained palette: ink, paper, muted ember accent.
Process
Three rounds of art direction, validated against real use cases.
Execution
Logo, typographic system, editorial grid, print and digital templates, guidelines.
Results
- Identity held across 18 surfaces
- Internal adoption without onboarding