Product Design2025Independent fashion house
Vault — Commerce system
Headless commerce architecture and product experience system for an independent house.
Context
Fast growth, lean team: the legacy stack was slowing editorial and time-to-market.
Challenge
Decouple editorial content from the commerce engine without fragmenting customer experience.
Strategy
Composable architecture: Sanity for editorial, Shopify for transactions, Next.js as the orchestration layer.
Process
Product framing, prototypes, progressive migration, continuous measurement.
Execution
Full journey rebuild, documented design system, editorial automations.
Results
- +27% conversion on the main funnel
- −45% editorial publishing time